Trump Tariff on Mexican Beer – Or Just the Beer in Cans?

One needs a scorecard to keep up with the Trump Tariffs.

Mexico was exempt from the tariffs announced on “Day of Liberation”, April 2nd.

However, that didn’t apply to the automotive tariffs which do affect Mexico.

On March 12th, Trump announced tariffs on steel and aluminum which also affect Mexico.

However, on April 2nd, the U.S. Department of Commerce released an addition to the aluminum tariffs which affects Mexican beer (cerveza in Spanish).

Mexican beers. Source: kirinqueen

Mexico is the biggest beer exporter to the U.S. by far. In 2024, the U.S. imported more than 7.5 billion dollars worth of beer, and 6.3 billion dollars worth of the beverage was from Mexico. In a distant second place was the Netherlands ($683 million), followed by Ireland ($192 million) and Canada ($73 million).

The Department of Commerce documentrevises Annex 1 to add two additional aluminum derivative products: beer and empty aluminum cans.” Elsewhere it’s written thusly:

(1) beer; and
(2) empty aluminum cans

The tariff takes effect “on or after 12:01 a.m. Eastern Time on April 4, 2025.” It’s a 25% tariff.

OK, so “empty aluminum cans” fall under the heading of aluminum imports. But what about “beer”? The beverage itself is not an aluminum derivative.

So would “beer and empty aluminum cans” mean “aluminum cans full of beer and empty aluminum cans”? That would indicate that beer (from Mexico or anywhere) imported in a glass container wouldn’t be subject to the tariffs. Or does it simply mean “beer” in any container which for some reason would be included under the aluminum tariff?

According to CNBC it is only referring to beer in aluminum cans.

From CNBC: “For years, canned beer has been gaining market share against its bottled counterpart. Brewers can produce and transport cans more easily than glass bottles, which are heavier, leading to cheaper prices on canned beer for consumers.”

And, “Industry analysts expect the tariffs on canned beer imports to weigh most heavily on Constellation Brands. Constellation imports all of its beer from Mexico, including Modelo and Corona; beer accounted for 82% of the company’s sales in its most recent quarter.  While Corona is best known for coming in glass bottles, Modelo — the bestselling beer in the U.S. — most commonly comes in cans.”

On the other hand, according to Reuters it means beer in any container: “The notice revising Trump’s prior aluminum tariff changes lists only the tariff code for beer made from malt. It makes no mention of a subordinate code for beer imports in glass containers.”

The Brewers Association website reprinted an article from INSIGHTS Express by Beer Marketer’s Insights. Here’s what it said: “Today the Trump Administration said it’s imposing a 25% tariff on all canned imported beer and empty aluminum cans, not just those from Mexico and Canada, per a Federal Register notice from the U.S. Department of Commerce filed hours before the President’s announcements. This document updated Administration’s initial Feb 10 notice on aluminum tariffs and is slated to go into effect on Friday, Apr 4 ‘effective with respect to goods entered for consumption, or withdrawn from warehouse for consumption.’ ”

And, “In the updated notice, both ‘beer’ and ’empty aluminum cans’ were added to a list of derivative products subject to sweeping 25% aluminum tariffs that went into effect last month. But it lists only the tariff code for beer made from malt and ‘makes no mention of a subordinate code for beer imports in glass containers,’ Reuters points out. Any way you slice it, the tariffs will mark a big extra expense for imports and a competitive shift in favor of beer brewed in U.S.”

Why would beer itself be considered an aluminum product? Or was that just a mistake? Or is there some other reason for it?

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Trump Slaps Tariffs on the World; Canada and Mexico Exempt from this Round (but not the Automotive Tariffs Set for April 3rd)

On April 2nd, 2025, U.S. President Donald Trump announced the U.S. was applying tariffs on the world. Trump called it “Liberation Day”.

Trump explained the tariffs with the help of a chart:

Trump and his chart. Source: Greg Nash

First, a baseline of 10% tariff is being charged to all global trading partners, except for Canada and Mexico.

Then there are adjusted reciprocal tariffs. First, the administration calculated the tariffs that each country applied to U.S. exports (including currency manipulation and trade barriers). Then that percentage was cut approximately in half, actually a little bit more than half.

For example, China, according to the administration, charges the U.S. 67% tariffs, so the new tariffs on China are to be 34%. That’s on top of the 20% tariff China is already charged.

The European Union is to be charged 20%, Vietnam 46%, Taiwan 32%, Japan 24%, India 26%, South Korea 25%.

Some countries, including the United Kingdom, Australia and Saudi Arabia are only being charged the 10% baseline.

You can see tariff charts here and here.

The 10% baseline tariffs are to take effect April 5th. The adjusted reciprocal tariffs are to take effect April 9th.

Canada and Mexico were exempt from this round of tariffs. But they are currently subject to the automotive tariff scheduled to take effect on April 3rd.

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U.S. Homeland Security Secretary Kristi Noem Visits Mexico, Meets with President Sheinbaum

On March 28th, 2025, U.S. Homeland Security Secretary Kristi Noem (former governor of South Dakota) visited Mexico.

From the Associated Press: “U.S. Homeland Security Secretary Kristi Noem landed in Mexico on Friday [March 28] to cap off a tour to three Latin American nations to discuss immigration, crime and deportation. Noem’s first visit to the region comes as it gains increasing importance to the Trump administration, which is attempting to scale up deportation efforts and warn against migration north. As Noem visited El Salvador and Colombia, Secretary of State Marco Rubio visited Guyana to meet with a number of Caribbean leaders.”

“After being greeted at the airport by Mexico’s foreign minister, Noem met with Mexican President Claudia Sheinbaum and other top Mexican officials. The two leaders were photographed sitting next to each other in a meeting room along with other aids and together in front of American and Mexican flags. Sheinbaum’s government has been working to offset tariffs lodged by the Trump administration, which economic forecasters say could thrust the Mexican economy into a recession.”

On Twitter X, Secretary Noem tweeted this summary: “Today, I met with @Claudiashein to discuss Mexico’s role in securing the U.S.-Mexico border. Mexico’s deployment of National Guard troops to the border and acceptance of deportation flights is a positive step, but there is still much work to be done to stop the flow of drugs and illegal immigrants into our country. Our partnership will help make America and the Central American region safe again.”

Here’s what President Sheinbaum tweeted about the meeting [my translation]: “In the Palacio Nacional [building at the top of this page] we received the Secretary of National Security of the United States, Kristi Noem, with whom we had a profitable meeting in the benefit of Mexico and the United States. Our countries maintain a good relation in the framework of respect of our sovereignties.”

Note that Sheinbaum called Noem’s position “Secretary of National Security”, which I guess is a fair characterization of her job.

On Sheinbaum’s Twitter X feed there were some comments about the noticeable height difference between the two women. Here is a photo of the two, posted by President Sheinbaum:

Kristi Noem and Claudia Sheinbaum. Source: Sheinbaum Twitter X

In Sheinbaum’s Twitter X thread, Rigo DM asks “How tall is Kristi Noem?”

Carlos González Baños tweets “What an unfortunate photo. Change advisors, President.”

According to the HowTallis website , Claudia Sheinbaum is five foot four while
Kristi Noem is 5 foot 7 inches.

However, according to the IMDB website, Kristi Noem is 5′ 7½″.

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Beavers in Monterrey

The North American beaver (Castor canadensis) mostly inhabits the United States and Canada. But now this busy and industrious critter is expanding its range in Mexico, even in the urban area of Monterrey. (The Spanish term for beaver is castor.)

Beaver (Castor canadensis). Source: Amy Comerford/iNaturalistMX

Biologist Carlos Galindo Leal wrote an article in Aristegui Noticias, entitled ¿Castores en la zona urbana de Monterrey? (“Beavers in the urban zone of Monterrey?”).

From Galindo’s article (my translation): “The distribution of the North American Beaver is wider than was thought, thanks to Citizen Science. This species of rodent, that can weigh up to almost 40 kilos, is considered an inhabitant of the Rio Bravo (Rio Grande) and adjacent zones in the northeast of Mexico. Nevertheless, the observations of Citizen Science have widened the sightings towards the south… including the urban zone of Monterrey, Nuevo Leon. The unmistakable tracks of their feet with webbing on the toes, and the trees cut with their powerful teeth, indicate [the presence of] this industrious animal…the webbing between the toes of the beaver are easy to recognize. Besides, beavers are untiring dam builders and their traces on cut trees are also easy to identify.”

And the beavers of Monterrey?

“Citizen Science has registered the presence of the North American Beaver in the Santa Catarina River and the La Silla River which cross the great city of Monterrey. Twenty-three observers have contributed to extend the distribution of this rodent mammal through the state of Nuevo Leon. A third of the observations have been recent (2024), but also they have uploaded images since 2009, before the iNaturalistMX website began. [Website located here]. This underscores the importance of retrieving photos and uploading them on the platform [iNaturalistMX], indicating the place and approximate date when they were taken.”

On the other hand, Galindo reports that “In the Cumbres de Monterrey National Park [near Monterrey], with more than 5000 registered species to date, there is only one sighting of beaver traces.”

So, 1 beaver trace sighting in a national park and 23 in urban Monterrey.

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How Will Trump’s Automotive Tariffs Affect Mexico?

How will Trump’s automotive tariffs affect Mexico?

The Mexican business website Opportimes ran an analysis entitled Pros and cons of U.S. automotive tariffs on Mexico. By “pros and cons” Opportimes means pros and cons from the Mexican point of view.

Manufacturing Ford F-150s. Source:Opportimes

From Opportimes: “What are the pros and cons of the U.S. automotive tariffs on Mexico? Regarding the cons, the first thing is that U.S. President Donald Trump ordered a 25% tariff on all imports of cars and light trucks starting next April 3. This is particularly bad news for Mexico, as it is the leading exporter of automobiles to the U.S. market. Of the total foreign purchases of automobiles from the United States, amounting to 219,496 million dollars in 2024, those originating in Mexico were 49,987 million dollars.”

“To impose these tariffs, Trump signed a proclamation Wednesday [March 26] invoking Section 232 of the Trade Expansion Act of 1962. The tariffs include certain auto parts. Of the total imports to the United States of auto parts in 2024 of $192.397 billion, those originating in Mexico were for a customs value of $82.456 billion.”

“On the balance, Mexico has one aspect in its favor, along with two other nations. Currently, exports of cars and light trucks from Mexico, Canada and South Korea do not pay tariffs at U.S. customs. This is because these countries have free trade agreements with the U.S. government.” 

“In contrast, member countries of the World Trade Organization (WTO) do face additional costs. For automobile exports to the U.S. market, they must pay a 2.5% tariff. For light trucks, the tariff amounts to 25 percent.”

“However, Trump announced new tariffs that will be added to the existing ones. With this measure, imported cars will pay a total tariff of 27.5 percent, while light trucks will face a 50 percent rate. However, vehicles from Mexico, Canada and South Korea will face a 25% tariff for both categories.”

“The 25% tariff will apply to a variety of imports. This includes passenger vehicles, such as sedans, SUVs, crossovers, minivans and cargo vans. It will also affect light trucks and key auto parts. These parts include engines, transmissions, powertrain components and electrical items.”

“In addition, there is the possibility of extending tariffs to other auto parts if necessary. However, USMCA compliant parts will remain duty-free for now. This exemption will remain in place until the Secretary of Commerce, in conjunction with U.S. Customs and Border Protection (CBP), defines a process for taxing non-U.S. content.”

This could be complicated, as auto production in the USMCA treaty area is internationally-integrated.

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Trump: “They’ve Stepped It Up a Lot, Mexico and Canada”

U.S. President Donald Trump’s nominee for U.S. Ambassador to Mexico is Ron Johnson. Not to be confused with Ron Johnson, U.S. Senator from Wisconsin, this Ron Johnson is a former ambassador to the Central American nation of El Salvador, from 2019 to 2021, during Trump’s first term. Johnson is fluent in Spanish, which is good for a U.S. ambassador to Mexico.

Ronald D. Johnson. Source:U.S. Department of State

On March 25th, 2025, Johnson and other ambassadors and ambassador nominees were in attendance at a meeting with President Trump.

They introduced themselves, and Johnson, addressing Trump, said this: “Thank you for the nomination to represent you and going to the United Mexican States and really encouraged by the conversations you’ve had with the President recently and to the increase in support that we’ve seen of the government on our border, on the border issues, so thank you sir.”

To which Trump replied “They’ve stepped it up a lot, Mexico and Canada. Yeah, it works, right?”

This seems to indicate that Trump is pleased with border cooperation from Canada and Mexico. How will that affect the tariffs?

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President Sheinbaum Launches Construction of Pachuca-Mexico City Train Route; Has Lots more Railroad Construction Planned

On March 22nd, 2025, President Claudia Sheinbaum was in the state of Hidalgo for the official launch of the Mexico City-Pachuca train route. (Pachuca is northeast of Mexico City).

This rail route is being constructed by the Department of Defense.

From Bnamericas: “President Claudia Sheinbaum kicked off construction of the Mexico City-Pachuca electric commuter train, promising that it would be operational in just a year and a half. ‘It will generate 40,000 direct jobs and at least twice that many indirect jobs. In approximately one year and seven months, we can travel from one point to another in one hour and 10 minutes. We continue to promote passenger trains,’ Sheinbaum said on social media platform X.”

During the weekend’s construction start, Andrés Lajous Loaeza, head of rail transport regulator ARTF, said the route – on which construction was initially scheduled to begin in April – will benefit 1.2mn residents.

“Lajous said trains from Buenavista in Mexico City to Hidalgo state capital Pachuca will travel at up to 120km/h, while 57km of double track will be built on the Felipe Ángeles international airport (AIFA)-Pachuca section. Construction of the Lechería (Buenavista)-AIFA link is nearing completion.”

“The official also reported that travel times will be cut by 25-30% compared to road transport, so it will now only take an hour and 15 minutes to travel from Mexico City to Pachuca and 38 minutes from AIFA to the same destination.” [The AIFA airport is in the state of Mexico].

President Sheinbaum plans to construct at least 3,000 kilometers of passenger rail lines, in 13 new passenger routes.

There is some criticism of this plan, but the Presidenta defends it: “At her press conference on Tuesday [March 25], Sheinbaum defended her plan to build at least 3,000km of passenger rail lines despite criticism that railways are a thing of the past because they are unprofitable and therefore require subsidies and private capital.”

President Sheinbaum at the Official Launch of the Mexico City-Pachuca Route.
Source:Government of Mexico
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Rogelio Ramirez de la O Resigns as Treasury Secretary; Replaced by Edgar Amador

A couple of months ago I ran a cabinet profile of Rogelio Ramirez de la O, Secretary of Treasury in the cabinet of President Claudia Sheinbaum. (See Cabinet Profile: Rogelio Ramirez de la O, Secretary of the Treasury).

Ramirez de la O was serving as Secretary of the Treasury under previous president AMLO since 2021, and agreed to stay on in the same post in the administration of Claudia Sheinbaum, which began October 1st, 2024.

The official title of the department in Spanish is Secretaría de Hacienda y Crédito Público, the Secretariat of the Treasury and Public Credit, commonly referred to as Hacienda. Or it can be referred to by its initials SHCP.

The headquarters of the Hacienda department is in the Palacio Nacional, which you can see at the top of this page.

The head of that bureau’s title is Secretario de Hacienda y Crédito Público. The U.S. equivalent would be the Secretary of the Treasury. The Mexican official can also be referred to in English as Secretary of Finance or Minister of Finance.

On March 7th, Rogelio Ramirez de la O stepped down as Treasury Secretary and has been replaced by Edgar Amador Zamora.

Amador was born in northern Mexico in Monclova, Coahuila.

Amador studied at UNAM (Universidad Nacional Autónoma de México), earning a bachelor’s in economics. Then he earned his master’s in economics at El Colegio de México (COLMEX). Both institutions are in Mexico City.

From 2012 to 2018, Amador was Treasury Secretary of Mexico City.

In the Claudia Sheinbaum presidential administration Amador was previously serving as Treasury Undersecretary. Now Amador is the Secretary of the Treasury, a cabinet position.

As for Rogelio Ramirez de la O, he was asked to serve the administration as an international economic advisor, and has accepted that request.

Rogelio Ramirez de la O, Claudia Sheinbaum, Edgar Amador. Source: Cuartoscuro



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Ipsos: Mexico Third Happiest Country (In Survey)

In my previous Mexico News Report article, I reported that, according to the World Happiness Report, Mexico is the 10th happiest country in the world.

According to another poll, the Ipsos Poll, Mexico is the third happiest country. Admittedly, there were only 30 countries in the survey. Still, being #3 is impressive.

Source: Ipsos

The Ipsos Poll interviewed 23,765 people in 30 countries. It asked this question: “Taking all things together, would you say you are: very happy, rather happy, not very happy, not happy at all?” It then added up those who selected the first two options (very happy and rather happy) and added them together.

The poll was administered between December 20th, 2024, and January 3rd, 2025.

According to the Ipsos Poll, India is the happiest country in the world. In that country, 88% of respondents said they were happy.

In second place was the Netherlands, where 86% said they were happy.

Mexico was in third place, with 82% saying they were happy. In Mexico, 21% said they were very happy and 61% reported being somewhat happy. That adds up to 82%.

The United States ranked #21, right under the United Kingdom at #20. In the U.S., 15% reported being very happy and 53% somewhat happy.

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According to World Happiness Report, Mexico is the World’s 10th Happiest Country

Each year the “World Happiness Report” is released.

So how do the World Happiness Report folks determine happiness?

They poll 100,000 people in 140 countries and territories and get their results from that.

You can read their explanation here. For more information click here.

In the 2024 rankings, Mexico was ranked at #10, the 10th happiest country in the world.

Here are the Top Ten countries:
1. Finland
2. Denmark
3. Iceland
4. Sweden
5. The Netherlands
6. Costa Rica
7. Norway
8. Israel
9. Luxembourg
10. Mexico

Here are the bottom five countries:
143. Zimbabwe
144. Malawi
145. Lebanon
146. Sierra Leone
147. Afghanistan

The United States was ranked 24th, right below the United Kingdom at #23 and right above Belize at #25.

Note that Costa Rica was the highest Spanish-speaking country at #6 and Mexico was the second-highest Spanish-speaking country at #10. Other Spanish-speaking countries: Uruguay was #28, the Central American nation of El Salvador was #37, Spain was #38, Panama #41, Argentina #42, Guatemala #44, Chile #45, Nicaragua #47, Paraguay #54, Colombia #61, Ecuador #62, Honduras #63, Peru #65, Bolivia #74,
Dominican Republic #76, and Venezuela at #82. Cuba was not on the list.

In the Anglosphere, Australia was the happiest at #11, New Zealand at #12, Ireland at #15, Canada at #18, the United Kingdom at #23 and the United States at #24.

The happiest Middle Eastern country was Israel at #8, followed by the
United Arab Emirates at #21. Kuwait was #30 and Saudi Arabia #32.

China was #68 and Russia was #66. Ukraine was #111.

You can check out the list yourself by clicking here.

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